Case Study: SEO Success Story for Helpybo
Client Overview
Helpybo is a digital platform aiming to enhance its online visibility and organic traffic. The primary goal was to improve search rankings, increase organic traffic, and boost user engagement
Initial Challenges:
- Low organic search visibility
- Poor keyword rankings with an average position above 80
- Low click-through rate (CTR) impacting website traffic
- Limited search impressions and weak on-page optimization
- Minimal engagement and conversions from organic search
SEO Strategy Implemented
Keyword Research & Optimization
- Identified high-impact keywords aligned with user intent.
Optimized meta titles, descriptions, and header tags for primary and secondary keywords
Technical SEO Improvements
- Fixed indexing issues and improved sitemap.xml and robots.txt.
- Enhanced Core Web Vitals to improve page speed and user experience.
- Addressed mobile-friendliness issues for better SERP performance.
Content Strategy
- Created and optimized high-quality, informative content to attract and engage users.
- Implemented internal linking strategies to boost authority on key pages.
- Regularly updated existing content to align with search intent and freshness factors.
Backlink Acquisition
- Built high-quality backlinks from authoritative websites.
- Engaged in guest posting and outreach strategies to improve domain authority
Google Search Console & Analytics Monitoring
- Monitored search performance and adjusted strategies based on CTR, impressions, and ranking improvements.
- Used data-driven insights to refine content and technical optimizations.
Results Achieved (3 Months):
- Total Clicks: Increased from 24 to 318 (1,225% growth)
- Total Impressions: Improved from 765 to 14.3K (1,769% growth)
- CTR: Maintained an average of 2.2%-3.1%, optimizing engagement
- Average Position: Improved from 80 to 61.9, showing gradual keyword ranking improvements
- User Engagement: Organic search became a key driver of website visits and interactions
Conclusion:
Through strategic on-page optimizations, technical enhancements, and continuous monitoring, Helpybo successfully improved its search visibility and organic traffic within three months. This case study demonstrates the effectiveness of data-driven SEO strategies in achieving tangible growth for digital platforms.
