Case Study of Victor Growth Academy – Kochi
About Victor Growth Academy
Victor Growth Academy is a leading coaching institute in Kochi, Kerala, that focuses on competitive exam preparation, mainly NDA (National Defence Academy), CDS (Combined Defence Services), and KAS (Kerala Administrative Services).
The academy wanted to:
Improve their Google search rankings for NDA, CDS, and KAS-related keywords.
Get more organic traffic from Kerala.
Build strong brand visibility online.
Strategy
To improve their digital presence, we implemented a step-by-step SEO strategy:
Keyword Research
Focused on high-intent keywords like CDS coaching in Kerala, NDA coaching in Kochi, Best KAS coaching in Kerala.
Targeted both local searches (city-based) and state-wide searches.
On-Page SEO
Optimized title tags, meta descriptions, and headings with targeted keywords.
Improved internal linking between blog articles and course pages.
Added FAQ sections to boost long-tail keyword rankings.
Content Marketing
Published detailed blogs such as exam syllabus, age limits, eligibility criteria, and current affairs.
Example: NDA Exam Age Limit & Eligibility and KAS Prelims Syllabus 2025.
These blogs attracted high organic traffic from Kerala-based aspirants.
Local SEO Optimization
Optimized Google Business Profile for Kochi.
Built local citations and backlinks from Kerala-based educational websites.
Technical SEO
Improved website speed and mobile performance.
Fixed broken links and enhanced user experience.
Results
Keyword Ranking Highlights
Here are the top keyword positions achieved (as of Aug 2025):
NDA Coaching Keywords
nda coaching centre in kochi – Rank 3
nda coaching in kerala – Rank 5
best nda coaching centre in kerala – Rank 6
nda coaching in trivandrum – Rank 7
nda coaching in ernakulam – Rank 2
nda exam age limit eligibility kerala – Rank 9
CDS Coaching Keywords
cds coaching centre in ernakulam – Rank 2
cds coaching centre in kochi – Rank 3
cds coaching centre in kerala – Rank 7
best cds coaching centre in kerala – Rank 7
cds coaching in kochi – Rank 4
cds coaching in ernakulam – Rank 3
KAS Coaching Keywords
kas prelims syllabus 2025 kerala – Rank 2
kas coaching centre in kochi – Rank 3
best kas coaching centre kerala – Rank 5
kas exam preparation kerala – Rank 6
kas coaching in trivandrum – Rank 7
kas coaching centres in ernakulam – Rank 3
Google Analytics Report for Last 6 Month
Active Users: 32K
New Users: 32K (majority organic from Google)
Engagement Time: 1m 08s per user
Event Count: 165K interactions
Top Cities: Kochi (4.2K), Thiruvananthapuram (1.6K), Bengaluru, Delhi, Chennai
👉 Majority traffic came from Google organic search (26K users), showing strong SEO impact.
Google Search Console for Last 6 Month Performance
Total Clicks: 36.9K
Impressions: 3.64M
Average CTR: 1%
Average Position: 10.5
👉 Academy is now appearing on first page of Google for major exam-related keywords.
Key Takeaways
From zero online presence to 32K+ organic users in 9 months.
Ranking in Top 10 positions for NDA, CDS, and KAS keywords.
Strong presence in Kochi, Trivandrum, Ernakulam, and other Kerala cities.
Improved brand visibility leading to more student inquiries and admissions.
Conclusion
Victor Growth Academy is now one of the most visible coaching institutes in Kerala for NDA, CDS, and KAS exams. With the help of SEO, the academy is consistently ranking on the first page of Google, driving thousands of students organically.
This success story shows how digital marketing + SEO can transform an educational institute’s growth.
👉 If you are a coaching academy or institution looking to increase your online presence and student admissions, reach out to us at MindNexa Pro.
We specialize in helping academies and institutions grow with SEO, Social Media Marketing, and Paid ads. If you run a coaching center and want similar results, let’s work together.
