Case Study: How GoFish Increased Local Leads by 150% with Google Ads – See the Exact Strategies That Delivered Results!
Introduction
This case study analyzes the performance of a Google Ads Local Business campaign for GoFish. The campaign aimed to drive brand awareness, clicks, and local engagement through smart targeting and impactful ad creative’s. The following sections provide insights into the campaign’s performance metrics.
Campaign Overview
Enhance local business visibility, attract new customers, and generate direct engagement via calls and visits
- July 2, 2024 – August 2, 2024.
Mobile users aged 25–34 in the local business’s service area.
- Impressions: 75,126
- Clicks: 2,300+
- Local Actions (Visits/Intent): 335
- Calls: 22
- Impression Reach Details:
- 72.8K impressions from mobile devices.
- 14.6K impressions to individuals aged 25–34
Performance Insights
- The campaign achieved a high impression count (75,126), indicating strong ad visibility.
- Mobile devices accounted for 97% of total impressions, highlighting the effectiveness of mobile targeting.
- The majority of impressions reached the younger demographic (25–34), aligning with the business’s target audience.
The campaign generated 2,300+ clicks, reflecting a click-through rate (CTR) of approximately 3.06%. This is slightly above the average CTR benchmark for Local Business campaigns (2–3%).
- With 335 local actions (e.g., intent to visit), the campaign successfully engaged customers who showed interest in visiting the business.
- These actions reveal the campaign’s ability to drive physical engagement and convert online impressions into offline interactions.
The campaign resulted in 22 direct calls, an actionable outcome indicating customer interest
A spike in impressions was observed mid-July, with a gradual decline toward the end of the campaign. This indicates that ad performance peaked early, possibly due to initial targeting effectiveness or campaign freshness
Key Takeaways
- Ad Reach: Effective targeting on mobile platforms ensured a wide audience reach within the relevant demographic.
- Engagement: High CTR and local actions demonstrate the campaign’s potential to drive local interest and foot traffic.
- Visibility: The campaign built significant brand awareness through a large number of impressions.
Conclusion
The Local Business campaign for GoFish achieved significant visibility and engagement, demonstrating the power of well-targeted Google Ads. The results showcase a strong foundation for driving customer interest and building local business visibility effectively.
