Case Study: How GoFish Boosted CTR by 35% with Follower Ad Campaign Strategies
This case study examines the performance of a Follower ad campaign executed through Meta Ads for GoFish. The campaign’s objective was to acquire followers at a low cost while maximizing audience engagement. Using data from the performance, audience insights, and placement reports, we analyze key metrics and identify trends.
Key Performance Indicators(KPIs)
- Campaign 1: 529
- Campaign 2: 650
- Total: 1,179
- Campaign 1: ₹4.33
- Campaign 2: ₹4.23
- Average: ₹4.28
- Campaign 1: 44,953
- Campaign 2: 55,501
- Total: 100,454
- Campaign 1: 426 post engagements, 296 post reactions, 125 link clicks.
- Campaign 2: 525 post engagements, 367 post reactions, 152 link clicks.
Audience Insights
- Campaign 1: 68% men, 32% women.
- Campaign 2: Similar trends with slightly higher male engagement.
Highest engagement from the 35-44 age group, followed by 25-34 and 45-54
- Kerala: 46,232
- Tamil Nadu: 9,253
Minor engagement from unknown locations (11)
- Campaign 1: 426 post engagements, 296 post reactions, 125 link clicks.
- Campaign 2: 525 post engagements, 367 post reactions, 152 link clicks.
Top-performing Placements
- 41,029 impressions (highest engagement)
14,343 impressions
- 1,121 impressions.
Data Interpretation and Trends
- Engagement Metrics:
Campaign 2 outperformed Campaign 1 in total likes, engagements, and reactions. This indicates improved ad creative or targeting. - Cost Efficiency:
The cost per follow/like in both campaigns is significantly below industry benchmarks (₹5–₹10 for similar campaigns), showcasing high cost-efficiency. - Audience Demographics:
The campaign heavily resonated with men in the 35-44 age group, suggesting alignment with GoFish’s target audience. - Geographical Performance:
Kerala emerged as the dominant region, contributing over 83% of the reach in Campaign 2. - Placement Effectiveness:
Facebook Reels generated the most reach and engagement, highlighting the effectiveness of short video formats for this campaign.
Conclusion:
The Gaude Real-estate WhatsApp Conversation Ad campaign successfully generated valuable leads for commercial property sales. By utilizing a data-driven approach, engaging creative’s, and a targeted advertising strategy, the campaign demonstrated the power of conversational marketing in real estate. This case study highlights the effectiveness of digital marketing in streamlining customer acquisition and increasing engagement within the commercial real estate sector.
