Case Study: Enhancing SEO Performance for Neo Bench
Client: Neo Bench
Industry: AI-Powered Learning Platform
Prepared by: Asubrix International Pvt. Ltd.
Timeframe: December 2024
Initial Challenges
Neo Bench faced several SEO challenges impacting its online visibility and user engagement:
- Limited Organic Traffic: Organic search traffic was growing slowly (+13% in December) but required further optimization.
- Technical SEO Issues: Broken links and “Page Not Found” errors affected user experience and search rankings.
- Low Engagement Time: Despite an increase in traffic, average engagement time dropped by 14.7%.
- Declining Search Rankings: The website’s average position in search results declined from 44.0 to 48.9, indicating increased competition.
Underperforming Keywords: Certain high-impression queries had low click-through rates (CTR), limiting potential traffic gains
SEO Strategy Implemented
To address these challenges, a comprehensive SEO strategy was executed
- Conducted an audit and resolved all broken links.
- Fixed “Page Not Found” errors to improve website accessibility.
- Optimized meta titles and descriptions for better CTR.
- Integrated long-tail keywords related to “AI-powered learning.”
Enhanced internal linking to guide users through relevant content
- Added high-value content such as case studies, FAQs, and updated statistics.
- Ensured content was mobile-friendly and optimized for user engagement.
- Developed blog posts targeting long-tail, low-competition keywords.
- Focused on acquiring high-quality backlinks to pages ranking in positions 11-20.
- Partnered with industry websites for guest blogging opportunities
- Optimized Google My Business profiles for key regions (India, US, UK).
- Used localized keywords to target country-specific search intent.
- Built citations in relevant local directories.
Results Achieved (December vs. November 2024)
Traffic & Engagement
- Active Users: Increased by 37% (163 total)
- New Users: Increased by 43.1% (156 total)
- Organic Search Traffic: Grew by 13%
- Referral Traffic: Increased by 300%
- Direct Traffic: Grew by 111.2%
Google Search Console Performance
- Total Clicks: Increased by 76.2% (37 clicks in December)
- Total Impressions: Increased by 41.4% (943 total)
- CTR: Improved by 25.8% (3.9% in December)
- Average Position: Declined to 48.9 (suggesting increased competition but highlighting opportunities for improvement)
Top Performing Pages
- Homepage “NeoBench” – 304 views
- AI-Powered Learning Page – 49 views
- Events Page – 46 views
Conclusion
By addressing technical issues, optimizing on-page content, and implementing a strategic backlink approach, Neo Bench experienced significant improvements in traffic, CTR, and user engagement. While challenges like search ranking fluctuations remain, the overall SEO performance in December showed a strong positive trend.
This case study demonstrates the effectiveness of a structured SEO approach in driving growth and enhancing online visibility for AI-powered platforms.
